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What Building Products Marketers Need to Know About Millennials (Part 1/2)
New Customers, New Expectations Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or...
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10 IBS Insights You Need to Know (Part 1/2)
Part One: 5 Building Products Marketing Lessons from IBS 2016 This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV....
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10 IBS Insights You Need to Know (Part 2/2)
Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is...
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IBS 2016: “The New Big Thing” Is…
My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little...
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When Selling Building Products, Opt for Simple
Lessons Learned from the 2016 ISC West Show As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales...
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Why Do B2C Brands Have More “Epic Fails” Than B2B?
Guest Contributor: Matt Hillman, Creative Director Google the term “fails” and you net more than 350 million results—everything from proposals gone wrong to typos on billboards. Narrow it to “brand...
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3 Reasons to Renovate Your Website (And 3 Sites That Are Getting It Right)
An Outdated Website May Have Bigger Consequences Than You Think Guest Contributor: Chris McCutcheon, Interactive Manager Websites. We see and interact with them every day, and it seems there is one for...
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Concoct the Perfect Recipe for B2B Personalization
B2B Buyers Seek Personalization Efforts It is no secret that personalization is essential when marketing to B2C buyers. In fact, according to a recent article, 80% of marketers believe personalized...
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Go for the B2B Gold
The Olympics Inspire B2B Excellence The Olympics has become one of the most anticipated events throughout the globe. You may even have favorite athletes or events that you always enjoy watching. With...
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Our Take From Cleveland: #CMWorld Day One
Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and...
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Our Take From Cleveland: #CMWorld Day Two
Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out. Our second and final...
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Damn you B2C Advertisers
You Make Our Life a Living Hell No offense, I love being tricked into thinking a Twinkie will make my day better, or that breakfast at Taco Bell really is a good decision, but you still get to live in...
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Social Influencers for Every Industry
Try These Tips for Selecting the Right Social Influencer Social media influencers can play a critical role in your marketing strategy. Partnering with the right one can give you access to the...
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Is There Room for Emotional Marketing in B2B Circles?
The world of B2B is stereotypically based on an overload of reason and logic, almost to a fault. The stereotype comes from a good place – orders made to scale cannot afford to be wrong. Companies are...
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